The Growing Value of Mobile Marketing for Tourism, Or How to Lure Hungry Travelers That Love to Shop

“Esta com fome? Como cerca de sushi? Google ‘melhor sushi em Miami Beach’ em seu telephone.” Imagine a Brazilian couple on vacation in South Beach. They spent some time at the beach, walked around town, bought some souvenirs, and now they are getting hungry. They’re sick of the expensive tourist traps and want to find a good place to eat at a good value. At home, when they want to discover a new restaurant they Google their search term, do a little research, and go out to try something new. They’ve brought their smart phone on vacation with them and it has proven to be an invaluable tool in a foreign city – pointing out good deals, giving restaurant reviews, showing maps, and sending photos.

So the question is, “How many local merchants are marketing directly to them with mobile ads?” Definitely not enough. And, if those merchants are located in prime destinations – Miami, New York, L.A. – for American and international travelers then the effectiveness of the ads could be fantastic, but if they aren’t using these tools the lost opportunity costs are also high. Mobile marketing has already caught on with Europeans, and based on my interactions with tourists, I notice that wealthy travelers from South America always bring their Blackberry or iPhone on trips and see it as an important status symbol.

There are around 5 billion cell phone users vs. only 1.8 billion internet users, both huge numbers, thus the potential lies with the mobile internet. Although there are only 51 million smart phone users, this is where resources should be focused because the phones offer the best user experience and the ads will be seen by the wealthiest mobile phone users. Take into consideration that smartphone sales will surpass worldwide PC sales by the end of 2011, according to RBC, and it looks like now is the time to start using mobile marketing ads to reach people wherever they may be.

What if someone told you what the internet would be like a year before it got big? Do you think you’d be more successful now? Well, the opportunities with the mobile web could be bigger! The current web gives us immediate gratification, but we have to have a computer and an internet connection. The new mobile web comes to us wirelessly, into our hands through smart phones and mobile devices that are geographically positioned to where we are now. What if you could sell what people want right now, where they are at this moment? Mobile ads provide this functionality, and at a low price.

Print media is still expensive, not measurable enough, and not profitable enough. Too many small local businesses never even took full advantage of using the internet to connect with customers, but if there was a steady stream of tourists it often didn’t matter. But now with more competition and less people traveling, it is wise to stop spending money on print ads and flyers that visitors never see or just throw away and pay pennies a click to reach them on the smart phones they won’t leave home without.

Small businesses in touristic areas can even reach people before they leave home. For example, a boutique hotel in Miami Beach could run ads on smart phones just for people in New York City that say “Coming to Miami this winter?” It could be released the coldest day of January and offer a free visitors’ guide to South Beach in exchange for their email. This costs $.05 a click and now the hotel has the freezing traveler’s email address to which they can send the free guide and a special offer to visit the hotel as soon as possible!

There are many ways to get creative with mobile phone advertising and offering coupons is one of the smartest ways to reach out to new customers and earn their loyalty. The applications for tourism focused coupons are tremendous, for example, many people from South America go to the U.S. to shop for electronics and luxury goods that are very expensive back home. A women’s boutique at a mall could send out coupons via their mobile ads and partner with a tour van operator to take people to the shop. For restaurants in competitive areas a mobile coupon for a couple of free beers could go along way and the competition will never even know how it is being done since the offer arrived personally, straight to the end user’s phone and not via flyers that litter the street.

Furthermore, since Social Networking tops U.S. mobile app downloads and 50% of all social media interaction occurs on cell phones, using mobile ads to promote a business’ Facebook page is smart too. Detailed information, tourist guides, coupons, and reviews can be found on their Facebook site and there is less need to establish an expensive website. Now the business is motivated to treat the tourist very well, maintain contact, stimulate positive reviews, make more friends, and stay in touch so the visitor comes back the following year.

In conclusion, local businesses in tourist driven areas can use mobile marketing at a low price to directly reach potential visitors and bypass the myriad travel sites that take commissions. They can easily provide value and earn the loyalty of their guests before they even meet, and then once the traveler is impressed the relationship can blossom via social media. The potential to get creative with this is great because this method is in its infancy and whoever gets in now is going to do very well. You can see a great example of using Facebook to stay in touch with past guests, and promote a small hotel and vacation rental in Santa Teresa Costa Rica by clicking the link.

Destination South Beach

So you probably have heard of the world famous South Beach, being a destination not just for American travelers but for thrill-seeking party people from around the world. When people think of South Beach three things usually come to mind: beautiful weather, beautiful places and beautiful people.

During the day there is so many things to do it is hard to pick just a few. South Beach boasts some of the most spectacular beaches in the world with soft white sand and pristine blue oceans. After you dry off head to Lincoln road where you can expect to see many people performing at night and shopping that can rival Paris, 5th avenue in New York, and Rodeo Drive in California. Some of the more famous stores on Lincoln Road are D-A-S-H Miami run by Kim, Chloe, and Kourtney Kardashian, GUESS the flagship shop for the Marciano brand of contemporary sportswear, and Base which only plays distinct music from Ibiza. Not much of a shopper, no problem, the Miami City Ballet is a world-class ballet with many programs including favorites such as The Nutcracker and Romeo and Juliet.

As the sun falls, South Beach comes to life with neon lights and nightclubs opening their doors. SET Miami, which is on Lincoln road, is run by the elite Opium Group and is one of the top clubs in the country. The Opium Group also runs many other nationally acclaimed nightclubs including Mansion, Living Room, Mokai, Cameo, and Club Louis in the W Hotel.

Getting a little tired? Understandable but that should not stop you from staying in the ultra-plush hotels. Canyon Ranch Hotel and Spa, Epic Hotel, and the Hilton Bentley Miami are all top-rated choices that you will not be dissatisfied with. Make sure to come back and visit all of us again in South Beach!

Crowne Plaza Z Ocean Hotel – South Beach

The Crowne Plaza Z Ocean Hotel captivates the perfect essence of beachfront luxury. Located in the heart South Beach Miami with direct access to Ocean Drive, this luxury boutique hotel features 79 over-sized suites that were designed by Arquitectonica; an architectural corporation residing in Miami, Florida which became famous for their signature style of high-tech contemporary modernism is clearly shown throughout this accommodation. Lately our clients have been demanding our premier negotiated discount rates to stay at this wonderful South Beach hotel which saves them a significant amount from what the general public is paying. We will talk more about our hotel discounts at the end of this article and how you can obtain them for yourself. These reviews of The Crowne Plaza Z Ocean Hotel should give you, the traveler some deeper insight on what you can expect before your arrival and what you will experience at the South Beach hotel during your stay. Before we dive into the reviews of each of the 5 different suite types, let us establish what the extra amenities the Crowne Plaza Z Ocean Hotel has to offer for you.

There are a variety of massage types that you can receive from the Crowne Plaza Z Ocean Hotel in-house spa and massage therapists such as custom, hot stone, mother to be, and the signature massage all ranging from 60 to 90 minutes of total rejuvenation and relaxation. The custom massage is a therapeutic massage that relaxes your tense muscles and concentrated stress by balancing the body’s energy by using a wide range of various techniques to select from, including Swedish, deep tissue, neuromuscular, sports, and reflexology. The hot stone massage consists of heated polished river rocks which make it easier for the therapist to glide deep into your exhausted muscles. Special attention is given to the mother-to-be massage as it consists of a more gentle approach to relieve physical discomforts and to segregate tight muscles as much as possible without causing any soreness. The signature massage is the ultimate stress reliever that consists of two synchronized therapists that practice choreographed treatment for ultimate tension relief. As far as body, skin, as well as and hand and foot treatments at the Crowne Plaza Z Ocean Hotel allows you to select from the rejuvenating wrap, signature facial derma-control, or manicure and pedicure. Any of these therapeutic services this South Beach hotel offers will leave you refreshed and rejuvenated.

The “Proof Restaurant” at the Crowne Plaza Z Ocean Hotel has easily established itself as one of the most demanded South Beach hotel restaurants is used quite often for event space. Proof restaurant is used quite often for event planning because of its classy and sophisticated candlelit atmosphere. Proof restaurant has an entertainment bar and primarily consists of dining, which is able to seat 160 people. There is a private dining room that seats 40 people and a walk-in cigar room that seats 15 people where you can order unique whiskey’s and cordials, and also offers an extensive list of champagnes and fine wines. The outdoor lounge collaborates really well with the backdrop of Ocean Drive which emits candle light and mahogany hues which creates the perfect place to enjoy a cocktail. High quality plasma TV’s are scattered throughout the breezeway lounge/restaurant to serve those who love sports. Proof is gaining popularity by the minute and is becoming a major player in South Beach dining. You can expect more positive press reviews to cover this dining establishment in the next few months to come.

Diving in the accommodations, the Crowne Plaza Z Ocean Hotel South Beach suites combine luxury and contemporary in to one for the perfect standard room to accommodate the solo Miami traveler. These 34 South Beach suites with Jerusalem marble flooring offer quite a bit of what the hotel calls “ultra-luxurious interior space”, that have floor-to-ceiling windows with sound proof windows throughout the entire length of the suites. These luxurious suites provide glass doors that lead you out to your own private over-sized balcony that comes with Wi-Fi, high speed Internet, and is furnished with chaise lounges that overlook the city of Miami Beach. Each of the South Beach suites come with two 32-inch LCD TV’s and a Bose 3o2o1® surround sound entertainment center. The TVs have an expansive cable selection to choose from, and you are also provided with a DVD player along with in-room movies that are a courtesy to you by NXTV. The bedroom contains luxurious feather beds and duvets as well as goose down pillows, and the spacious bathrooms come with separated vanity areas for him or her, along with beautiful granite vanity tops. The bathing area comes with an over-sized, full-body shower with one 12-setting, hand-held shower-head that has complete four wall-sprays. After a relaxing shower you can dry off with the plush terry towels and then slip into the bath robes that are provided by the Crowne Plaza Z Ocean Hotel. The South Beach suites include a European wet bar that is stocked with stainless steel and nickel-plated appliances such as black granite counter-tops, a cooler, mini-bar, espresso machine, and two chairs that are adjustable. Each of the South Beach suites have Wi-Fi, three telephones, one being cordless and two that are stationary. High-speed internet access is available, and to protect your belongings, the Crowne Plaza Z Ocean Hotel has provided a laptop compatible in-room safe to store your valuables.

There are 10 very unique pool lanai suites at the Crowne Plaza Z Ocean Hotel and each of them offer a spectacular lanai deck and glass-bottom pool. The lanai pool suites have Jerusalem marble, flooring and floor-to-ceiling windows, and glass doors that lead out to your own fully furnished over-sized private terrace. Each of the lanai suites come with two 32-inch LCD TV’s and a DVD player, along with a Bose 3o2o1® surround sound entertainment center. Each of the lanai suites offer high-speed internet, including Wi-Fi that is also available on the balconies. In room movies are provide by NXTV along with an expansive cable selection. Similar to the South Beach suites, the bathrooms in the lanai suites come with an over-sized full body shower with complete four-wall sprays, a hand held shower head that has 12 settings. There are separate granite vanities for him or her to freshen up at. Each of the bathing areas provide you with plush terry towels and robes. The bedroom has luxurious featherbedding, duvets, and goose down pillows. Enjoy the deep balcony that is fully furnished with chaise lounges and an outdoor 36-inch dining table with their own chairs. Feel free to pour yourself a drink at the wet bar that comes with an array of high quality stainless steel and nickel-plated appliances that include black granite counter-tops, a cooler, mini-bar, espresso machine, and two adjustable chairs where you can put your feet up. The pool lanai suites provide you with 3 phones, one being cordless and two that are stationary in case you might want a morning wake up call from the front desk at the Crowne Plaza Z Ocean Hotel. A laptop compatible in-room safe allows you to store your personal items so you do not lose them.

There are nine spa suites at the Crowne Plaza Z Ocean Hotel. Each of the suites offers the Miami Beach essence with large interiors with stylish decorations that make it perfect to arrange some in-room spa treatment from the massage therapists at the hotel. All of the spa suites sparkle with natural sunlight that shine on the Jerusalem marble flooring, and wall to ceiling windows that stretch the entire length of the units. Stylish glass doors lead out to your very own over-sized private terrace. Don’t forget that the spa suites entitle you to your own deep balcony comes with Wi-Fi and also has furnished chaise lounges that make it the perfect place to chill out at in South Beach. The balconies provide you with a 36-inch dining table, chairs, and planters. For ultimate relaxation, the Crowne Plaza Z Ocean Hotel provides the spa suites with a Roman hot tub for your deep relaxation needs. Similar to the South Beach suites and the lanai suites, the spa suites have two 32-inch flat screen televisions and a DVD player so you throw on a movie if you decided to bring a few, or you can just enjoy the expansive cable selection as well as in-room movies that are provided by NXTV. Bose 3o2o1® surround sound captivates the entertainment center. The bedrooms inside the spa suites have luxurious feather-beds, duvets, and goose down pillows for you sleeping comfort. The spacious bathrooms come with granite vanity tops and his and hers separate vanity areas. Step into the over-sized full body shower that has four wall-sprays, one 12-setting hand-held shower head and a rain shower. After a nice warm shower you can dry off with the plush terry towels and then slip into one of the robes before you get dressed. If you brought a computer with you to the Crowne Plaza Z Ocean Hotel, the spa suites offer high-speed Internet access, Wi-Fi, and the ability to store your computer in the laptop compatible in-room safe. If you would like to order room service, pick up the cordless which is one of three in-room telephones. Enjoy a cocktail at the European wet bar that comes made out of high-quality stainless steel and nickel-plated appliances, including black granite counter-tops, a cooler, mini-bar, espresso machine, and two adjustable chairs.

The city view rooftop terrace suites at the Crowne Plaza Z Ocean Hotel provide the ultimate escape by allowing you to overlook the glamor of South Beach. Out of all the South Beach hotels, this is one of the most popular accommodations that our clients are requesting lately. All of the city view rooftop terrace suites have imported Jerusalem marble flooring and feature an over-sized balcony that has furnished chaise lounges, and a 36-inch dining table with chairs to sit at. A spiral staircase leads out to your very own private, 600-square-foot terrace that overlooks the art deco district of South Beach. The rooftop terrace at the Crowne Plaza Z Ocean Hotel has a Roman hot tub, wet bar, dining area, and wicker lounging bed. Enjoy the outdoor surround sound stereo system with MP3 play connection along with the unique landscaping and an adjustable, remote controlled privacy awning. Floor-to-ceiling high-impact sound proof widows stretch the entire length of the city rooftop terrace suites. Turn on one f the two 32-inch LCD TV’s that come with DVD players, expansive cable TV, and in-room movies that are provided to you by NXTV. The entertainment center is loaded with Bose 3o2o1® surround sound. High speed Internet and Wi-Fi is available inside the suites and on the balconies and once you are done using your computer you can store it in the laptop compatible in-room safe to protect your valuables. If you have any questions about this South Beach hotel, pick up the cordless which is one of three telephones you can use and the hotel will take care of all your needs. There is so much space inside and outside of the city view rooftop terrace suites that you have enough room to invite some people over and make a few rounds of drinks at the European wet bar that is stocked with high-quality stainless steel and nickel plated appliances, including black granite counter-tops, a cooler, and mini-bar. If your friends are not drinking, give them access the espresso machine and let them sit on the two adjustable chairs so they can keep up with your relaxation. The bedrooms in the city view rooftop terrace suites are similar to the other suites at the Crowne Plaza Z Ocean Hotel. They are furnished with feather-beds and duvets and goose down pillows for ultimate comfort ability while you are sleeping. The over sized bathrooms have granite vanity tops and has separate vanity areas for him or her. Step in the spacious full-body shower that has four wall-sprays to enjoy and on 12-setting, hand-held shower-head and a rain shower. After rinsing off in the shower, dry off with one of the plush terry towels, then reward yourself by slipping into one of the robes that the Crowne Plaza Z Ocean Hotel provides you with.

It does not get any better than the partial ocean view rooftop terrace suites at the Crowne Plaza Z Ocean Hotel which captivates the gorgeous views of the Atlantic Ocean and South Beach art deco district. Similar to the roof top terrace suites, the partial ocean view rooftop suites feature an over-sized balcony that is furnished with chaise lounges, Wi-Fi, high-speed Internet, a 36-inch dining table, chairs and planters. The balcony includes a spiral staircase that leads you up to your private 600 square foot terrace that comes with Wi-Fi and high-speed Internet access. The Roman hot tub occupies its space on the partial ocean view rooftop terrace, along with a wet bar, dining area, and wicker lounging bed. The partial ocean view rooftop terrace also accommodates you with a surround sound stereo system that has an MP3 player connection. An adjustable, remote-controlled privacy awning gives you the power with one click of a button to capture some shade from the South Beach sun. There are floor to wall ceilings and sound-proof windows run throughout the entire length of the suites, as well as imported Jerusalem marble flooring. Turn up the volume and play some music using the Bose 3o2o1® surround sound at the entertainment center, or turn on one of two 32-inch LCD TV’s that comes with a DVD player. If you did not bring any movies with you to the Crowne Plaza Z Ocean Hotel, no problem, there is an expansive cable selection and in-room movies that are provided to you by NXTV. The bedrooms in the partial ocean view rooftop terrace suites at the Crowne Plaza Z Ocean Hotel have luxurious feather beds and duvets, as well as goose down pillow for ultimate sleeping comfort ability. The spacious bathrooms have separate granite vanity areas for him or her. The over sized full body shower has four wall-sprays, and one 12-setting, hand-held shower-head and rain shower that adjust to your preferences. Once you hop out of the shower, go ahead and pat yourself dry with the plush terry towels the hotel provides you with and then throw on one of the robes until you decide what you want to wear. Stir up a round of cocktails at the European wet bar. The European wet bar is stocked with high quality stainless steel and nickel-plated appliances, such as black granite counter-tops, a cooler, mini-bar, two adjustable chairs, and an espresso machine. All valuables can be placed in the laptop compatible in-room safe when you leave the room. The Crowne Plaza Z Ocean Hotel will take care of any of your immediate needs by calling the concierge by either using the cordless or the two other stationary telephones. This truly is the perfect South Beach hotel accommodation.